Handling Impersonation Legal Remedies Brand Protection Guide
Handling impersonation involves an integrated suite of legal mechanisms designed to enjoin, penalize, and remediate bad-faith appropriation of an individual’s identity, corporate name, registered trademark, or commercial trade dress. In an interconnected digital economy, impersonation manifests in increasingly insidious forms: fraudulent social media pages mimicking authentic enterprises to hawk counterfeit merchandise, phishing websites mirroring banking......
